International Wines of Germany Promotion Weeks in Full Swing

30.06.26

The '31 Days of German Wine' campaign returns to the United Kingdom (UK) and Japan in July. The focus extends far beyond the Riesling grape variety. The German Wine Institute (DWI) organizes presentations of German wines year-round and around the world.

DWI Current

Germany’s most internationally renowned flagship grape varieties, Riesling and Pinot Noir, are becoming increasingly popular in many countries. So now is the time to bring the full diversity of German wine - with all its aromas and styles - into the spotlight at wine bars, restaurants, and independent retailers of the world.

Throughout July, retailers, bars, and restaurants will be celebrating with “Wines of Germany.” They’ll be hosting parties, tastings, winemaker dinners, and more. British Riesling lovers and curious connoisseurs can stay up to date via social media and the Wines of Germany websites.

Global Wines of Germany Promotions 2026

CHINA: Summer of Riesling, 01. Juni - 30. August 2026
Riesling & Co. Shanghai, 20. April 2026
Shenzhen, 22. April 2026
Beijing, 20. Mai 2026
Qingdao, 22. Mai 2026

FINNLAND: Riesling Weeks, 18.-30. Mai 2026
Pinot Noir Week, 19.-25. Oktober 2026

JAPAN: German Wine Weeks, 01. Juli - 30. August 2026

NIEDERLANDE: Riesling, Pinot & Co in Utrecht, 22. Juni 2026

NORWEGEN: The Other Grapes of Germany, Oslo, 03. März 2026

POLEN: Riesling, Pinot & Co. in Warschau, 20. März 2026
Riesling Weeks, 15. Juni - 12. Juli 2026

SCHWEDEN: Mai 2026

SCHWEIZ: taste.love.riesling, 11.-20. Juni 2026

TSCHECHIEN: Riesling, Pinot & Co in Prag, 26. März 2026

UK: 31 Days of German Wine, 01.-31.07.2026