International Wines of Germany Promotion Weeks in Full Swing
The '31 Days of German Wine' campaign returns to the United Kingdom (UK) and Japan in July. The focus extends far beyond the Riesling grape variety. The German Wine Institute (DWI) organizes presentations of German wines year-round and around the world.
Germany’s most internationally renowned flagship grape varieties, Riesling and Pinot Noir, are becoming increasingly popular in many countries. So now is the time to bring the full diversity of German wine - with all its aromas and styles - into the spotlight at wine bars, restaurants, and independent retailers of the world.
Throughout July, retailers, bars, and restaurants will be celebrating with “Wines of Germany.” They’ll be hosting parties, tastings, winemaker dinners, and more. British Riesling lovers and curious connoisseurs can stay up to date via social media and the Wines of Germany websites.
Global Wines of Germany Promotions 2026
| Nation | Events | Date |
| CHINA | Summer of Riesling | 01. June - 30. August 2026 |
| Riesling & Co. Shanghai | 20. April 2026 | |
| Shenzhen | 22. April 2026 | |
| Beijing | 20. May 2026 | |
| Qingdao | 22. May 2026 | |
| FINNLAND | Riesling Weeks | 18.-30. May 2026 |
| Pinot Noir Week | 19.-25. October 2026 | |
| JAPAN | German Wine Weeks | 01. July - 30. August 2026 |
| NIEDERLANDE | Riesling, Pinot & Co in Utrecht | 22. June 2026 |
| NORWEGEN | The Other Grapes of Germany, Oslo | 03. March 2026 |
| POLEN | Riesling, Pinot & Co. in Warschau | 20. March 2026 |
| Riesling Weeks | 15. June - 12. Juli 2026 | |
| SCHWEDEN | May 2026 | |
| SCHWEIZ | taste.love.riesling | 11.-20. June 2026 |
| TSCHECHIEN | Riesling, Pinot & Co in Prag | 26. March 2026 |
| UK | 31 Days of German Wine | 01.-31.July.2026 |
Contact persons
-
Frank Schulz
Head of communication department
DWI -
Michael Schemmel