International Wines of Germany Promotion Weeks in Full Swing

06.07.26

The '31 Days of German Wine' campaign returns to the United Kingdom (UK) and Japan in July. The focus extends far beyond the Riesling grape variety. The German Wine Institute (DWI) organizes presentations of German wines year-round and around the world.

  • DWI Current

Germany’s most internationally renowned flagship grape varieties, Riesling and Pinot Noir, are becoming increasingly popular in many countries. So now is the time to bring the full diversity of German wine - with all its aromas and styles - into the spotlight at wine bars, restaurants, and independent retailers of the world.

Throughout July, retailers, bars, and restaurants will be celebrating with “Wines of Germany.” They’ll be hosting parties, tastings, winemaker dinners, and more. British Riesling lovers and curious connoisseurs can stay up to date via social media and the Wines of Germany websites.

Global Wines of Germany Promotions 2026

Nation Events Date
CHINA  Summer of Riesling 01. June - 30. August 2026
  Riesling & Co. Shanghai 20. April 2026
  Shenzhen  22. April 2026
  Beijing 20. May 2026
  Qingdao 22. May 2026
FINNLAND Riesling Weeks 18.-30. May 2026 
  Pinot Noir Week 19.-25. October 2026
JAPAN German Wine Weeks 01. July - 30. August 2026 
NIEDERLANDE Riesling, Pinot & Co in Utrecht 22. June 2026 
NORWEGEN The Other Grapes of Germany, Oslo 03. March 2026
POLEN Riesling, Pinot & Co. in Warschau 20. March 2026 
  Riesling Weeks 15. June - 12. Juli 2026 
SCHWEDEN   May 2026
SCHWEIZ taste.love.riesling 11.-20. June 2026 
TSCHECHIEN Riesling, Pinot & Co in Prag 26. March 2026 
UK 31 Days of German Wine 01.-31.July.2026
     

Additional information

  • About 31 Days of German Wine

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